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Client Retention Habits to Get Your Club Through the Slow Times

January through March typically means big business for gyms as individuals with New Year’s resolutions set their sights on fitness goals. Yet, by July those members often cancel for one reason or another. Either they feel defeated because they didn’t succeed in reaching their fitness goals or they simply haven’t made exercising a habit. So […]

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Ways to Fully Book Your Personal Training Schedule

As a trainer, being fully booked is always the aim (yes, even during the dreaded 1pm -4pm lull). Building a maintainable roster of clients is often a struggle many personal trainers face, yet they continue to run their business in ways that make growth almost impossible. While the goal seems to be a simple one, trainers […]

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Effective Membership Pricing Strategies

Choosing membership rates is one of the more crucial decisions you will make as a club owner. If you price your gym too low, you run the risk of overcrowding, while raising membership rates too high means you’ll be missing out on potential members and also lose profits. Finding that pricing sweet spot is critical, […]

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Differentiating Price and Value in Gym Memberships

Even before you begin pricing your gym, you will need to establish what category your gym will fall under.  As in, will it be a value gym with basic equipment and low to mid-range membership prices, or a premium gym with top-of-the-line equipment and higher membership fees? The reason this question is so important is […]

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Class Capacity Breakdown – Gym Area Per Person

Fitness studio owners know that space equals money. It’s as simple as understanding that every time you rework your financials to try and squeeze even an inch more space into your vision, the cost will rise.

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