As a gym owner you’ve probably wondered how the most successful gym owners in the world run their business. You may even try to emulate your club after gyms you know are succeeding in such a competitive industry. While the majority of millionaires go to work every single day and are working people like the […]

It can seem like everywhere you look a new gym is opening up in the neighborhood or around the corner. As a gym owner these numbers can be a bit daunting – if you let them. With only half of these businesses surviving more than five years and only one-third making it to 10, it’s […]

As a club owner, there’s no doubt you spend a good deal of your budget on marketing. From advertising on billboards to direct mailers, getting your brand in front of the public is extremely important to the success of your business. But one of the easiest ways to market your gym won’t even cost you […]

January through March typically means big business for gyms as individuals with New Year’s resolutions set their sights on fitness goals. Yet, by July those members often cancel for one reason or another. Either they feel defeated because they didn’t succeed in reaching their fitness goals or they simply haven’t made exercising a habit. So […]

As a trainer, being fully booked is always the aim (yes, even during the dreaded 1pm -4pm lull). Building a maintainable roster of clients is often a struggle many personal trainers face, yet they continue to run their business in ways that make growth almost impossible. While the goal seems to be a simple one, trainers […]