Fitness studio owners know that space equals money. It’s as simple as understanding that every time you rework your financials to try and squeeze even an inch more space into your vision, the cost will rise.

Effective pricing will go a long way in the profitability of your fitness club. You will face many decisions as a club owner, but this crucial one in particular is something you will have to make upon opening your gym.

Numerous misconceptions about sales exist. From sales being a cutthroat business with slimy salespeople to the ebbs and flows of the economy effecting how your business grows, you name it, there’s an opinion on it.

Like with any business, marketing is an ongoing process. Simply placing an advertisement periodically in a newspaper or around the area will not do anything for your business, and certainly will not help it to survive. Even when your club is full, you always want to be proactively thinking about your next promotional or marketing idea to keep business booming. The following are a few of the most cost efficient yet effective ways to market your gym and keep people coming in the door.

Retention has always been top priority at health clubs. Because of this, studio owners are continually searching for ways to pair better attendance with retention. From maintaining good customer service and better communication with members, to observing behavior patterns and incorporating technology into their workout programs and gym administration, there are many potential ways to keep members coming back to your studio.