Blog

It’s summer, which means you’ve probably already noticed that things have become quieter around the gym. From members opting to go for runs and bike rides outdoors, to enjoying vacations out of town, there are many reason why fitness centers aren’t as busy during the summer months. Although one in five Americans has a gym […]

For entrepreneurs who have their heart set on owning a boutique gym, the good news is that the fitness industry offers plenty of opportunities to thrive in a tight market. The truth is your gym can absolutely compete with big box franchises. In fact, big box gyms are getting nervous about competing with boutique gyms! […]

Retaining members is easy for tennis clubs. Why? The answer is simple: the gym offers a huge social aspect. Unlike a lot of gyms, members of tennis clubs know they can expect a specific range of services and count on playing with the same people (or person) every time they visit. The social aspect of […]

Nowadays, it’s hard to fathom life before the internet and social media, particularly for marketing purposes. But long before the web and smartphones, businesses had to reach their customers using billboards, radio ads, and even cold calling on the telephone. Today, things are a bit more complicated. While we have the ability to get to […]

Scaling a fitness facility and growing from a single location to several can be a dream come true for a lot of club owners. When the business model is working, there’s no reason not to expand your brand. Yet, what does scaling really mean? And, does your current business model support growth beyond your single […]