Effective pricing will go a long way in the profitability of your fitness club. You will face many decisions as a club owner, but this crucial one in particular is something you will have to make upon opening your gym.

Retention has always been top priority at health clubs. Because of this, studio owners are continually searching for ways to pair better attendance with retention. From maintaining good customer service and better communication with members, to observing behavior patterns and incorporating technology into their workout programs and gym administration, there are many potential ways to keep members coming back to your studio.

As a gym owner you may find that one of your biggest challenges is marketing gym memberships in a way that keeps them affordable and competitive. Yet, this doesn’t have to be the case. In fact, there are numerous cost-effective and straight-forward ways for you to increase and retain membership. The following are some Best Practices and Measure Goals for you to consider as plan your marketing strategies and build your gym memberships.