It’s now February and by now you’ve already seen many people with New Year’s resolutions come…and go. Unfortunately, the statistics show that no matter how motivated gym members are at the first of the month, they very rarely hang on to their resolutions past January. For many, the results just aren’t coming fast enough. Those […]

The obesity problem in America has gotten so big (no pun intended) that it’s becoming impossible to ignore. Defined as being more than 30 percent above ideal body weight, obesity continues to grow and is causing serious health and wealth issues in the country. Second only to smoking as a preventable cause of death, nearly […]

This time of year gyms are extra-packed with Resolutioners eager to lose weight and get fit. They have their goals in mind and are ready to commit to their health (at least until their motivation fades). Of course, this is one of the most important seasons for you as a club owner because it most […]

Artificial Intelligence is popping up everywhere these days, and the fitness industry is no different. Club owners are quickly discovering the benefits of AI ranging from customer service and marketing to personal training and tracking member retention. Of course, the profitability of using AI is enormous as technology leads the way and intelligent machines are […]

As a business owner, word-of-mouth marketing is one of the best ways to get people in the door. Not only is it free, but the honest reviews from satisfied customers are priceless. Happy gym members who tell their friends to join are more likely to stick around as loyal and committed members for years to […]