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Tips For Making the Most of Your Social Media Marketing

As a club owner, there’s no doubt you spend a good deal of your budget on marketing. From advertising on billboards to direct mailers, getting your brand in front of the public is extremely important to the success of your business. But one of the easiest ways to market your gym won’t even cost you dime. Advertising on social media such as Instagram, Twitter, Facebook or all three, is a great platform for your club to not only get noticed, but to share with members what’s going on inside the club. Social media is raw, law, casual, honest, and spontaneous. Yet, despite the ease of use and low cost, there are some important rules you need to remember to make the most out of your social media marketing.

DO:
Post High Quality Images
Luckily, most smartphones take clear pictures with a high-res camera so there really is no excuse to posting dark or low-res images that your followers can’t see. As you post your pictures, remember to look for things like jitter, blurriness, lighting, even background clutter, so you give off the best image possible. There are many free photo editing apps out there that allow you to easily edit from your mobile device.

Tell a Story Using Images & Video
Get creative and tell a short story through your posts. You’ll need to find the sweet spot when it comes to posting the right amount to intrigue your followers without annoying them. And remember, if you post more than 20 times an hour (a bit excessive!) Instagram will suspend your account. A good rule of thumb is posting just once or twice a day. Keep things fun, energetic, and relevant.

Build Up Your Brand
Your club’s social media followers are interested in all things gym-related, but not what you’re selling. Sure a promotion is good to know, but for the most part they are following you to learn about events and happenings at the gym, while supporting the brand. Don’t discourage their support. Keep things light and fun and try to build your brand by emphasizing the voice of your brand/gym. Determine how your ideal client or member would describe your fitness business and keep it similar.

Stay Real and Relevant

One of the biggest problems people face on social media with their own personal accounts, is dealing with the amount of “fake” individuals and businesses online. They are not relatable and therefore discourage engagement. They best thing you can do for your social media accounts is be completely spontaneous. Instagram, like Twitter and other social platforms, thrives on “day in the life” images and videos of real people doing real things. Luckily, a gym is a great place for those types of pictures and videos! Capture your clients and members in real time and share on social media. They will love seeing themselves and their fellow members. Do your best to train your eye to see natural moments as they happen throughout the day.

Engage with Your Followers
You’ll know your posts are great when members and prospects start engaging. If they are understanding your brand and relating to what you post, than they will want to be a part of the story. Be sure you are taking advantage of their active responses and engage back with him. Similarly, you’ll want to take a little extra time to “Like” their posts. These conversations and comments will help build a sense of community, or tribe among your followers. This type of engagement reinforces brand loyalty and commitment.

DON’T:
Spam Followers with Products
Many gyms offer supplements, equipment, and other retail items. That’s great! But make sure you aren’t completely spamming your followers in an effort to increase sales. You’ll end up completely isolating yourself. Before you post, ask yourself, “Is this worth sharing?” and “Is this social media-friendly?” If not, you may want to avoid sharing because the image or video will not be effective.

Confuse Motivational Quotes with Marketing
One of the worst things you can do on social media is to post motivating quotes you copied from somewhere else. The problem is, no matter how inspiring they are, they aren’t from you…not even your members. Unfortunately, motivational quotes are overdone and absolutely unoriginal. They are a copout and leave your customers wanting more – not in a good way. However, posting a motivational quote from a trainer or a current member is a great way to engage with your followers. When including a picture of the person who said it, you’ll see that their insight goes a long way. Take the time to invest in create posts people care about. Every post should give people a reason to connect and engage, otherwise it’s a complete waste of time.

Overdo it on Hashtags
We’ve all seen it, posts you can barely read because there are so many hashtags in the way. Statistically, the best posts have three to six hashtags, any more than that and you’ll lose engagement by overspamming. It’s a good idea to have a handful of go-to hashtags that you use in almost all your posts. These are ones that represent your business and keep your followers focused on your brand. If you want to see your message and brand go viral, consistency is key.

Stay regular with your social media posts. There’s nothing worse than big gaps in posting schedules. You’ll also want to keep an eye on your engagement statistics. If you find members aren’t engaging, than switch things up. Social media is a lot of fun, but definitely takes some work. See what works for you and your brand to make the most out of this free advertising platform.