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How to Ensure Your Health Club Design Stands the Test of Time

A great business model combined with a solid understanding of the developments in the fitness industry will ensure that your fitness facility has what it takes to stick around for the long haul. As you design your health club (or redesign), it is important to keep in mind that what works today may not work tomorrow. With increased competition and trends that come and go, investing in a quality facility that is both flexible and scalable is what you need to help your business stand the test of time. The following are expert tips to consider as you develop your business model.

1. Overall Cost
Health club owners need to be aware of all their expenses – from employee paychecks to equipment and everything in between –when designing their business model. Knowing where the money goes and understanding the design challenges that come from a strict budget will determine project costs. Studios will invest differently depending on their budget. For example, if rent is cheap, they can afford to focus more on their mission. When rent is tight, they will have to focus more on solid strategy to stretch their dollar a little farther.

2. Space
Some fitness models are limited in their exercise space but can get by without an extensive or lavish floor-to-ceiling design. In many ways, the studio of the future will have a sleeker and more streamlined design. That’s good news for those who don’t have a large interior design budget. That said, just because a gym has a ton of space to work with doesn’t mean they will be an instant success. A business model that focuses on the niche client as well as the needs of the customer will be more successful than a generic one-size-fits-all design.

3. Membership Pricing
All too often gyms have memberships that are constantly changing. The price may start very low and then increase every year. Many gyms have some members who pay one price while others pay another for the exact same programs. Differences in pricing is often due to when the members signed up. When designing your business model, be sure to understand how your membership pricing model effects the overall business. While your goal is to make money, it goes without saying that you won’t have a business if you don’t have members. Be sure to price your gym accordingly.

4. Lighting
This may sound silly, but the lighting in your gym can make a huge difference in its success. If the vibe is off at your facility – or in any given classroom or program at the facility – you may fail. Dynamic lighting can create an entirely new experience for members. When considering a redesign, you might just want to start with the lighting. Great lighting is a trend that isn’t going away any time soon.

5. Technology
Regardless of your budget, try to implement as much new technology in your club as possible. Activity tracking, equipment-mounted displays, and more are a gigantic part of the gym experience. As experience-driven technology and virtual reality become more popular, members will grow to expect it as part of their membership.

6. Hospitality Takeover
The line between hotels and health clubs is increasingly disappearing. Clubs that focus on hospitality and customer service first will win over the competition every time. Members who feel welcomed and appreciated are more likely to stay members and tell their friends to join them.

As a health club owner, keeping the above factors in mind will help you avoid the ebbs and flows that come with gym ownership. You can expect sustained success by staying flexible and aware of your customers’ needs and fitness trends. A great business model will allow you to stay successful year after year.