One way to increase your presence in the fitness industry as a thought leader is by taking advantage of podcast popularity. Podcasts have made their way into every industry from real estate to retail, fitness to parenting. And as a multitasking society who loves to listen while they commute, work or workout, podcasts are blowing video broadcasts out of the water. Audio only requires the audience to listen, so people are consuming more information than ever thanks to podcasts.
As a fitness club owner, adding a podcast to your marketing plan could be a great way to increase memberships and your popularity in the industry – all while bringing in more money. And, because the genre is still somewhat new for this particular market, you could jump on this opportunity before the competition. The following are a few of the best reasons why adding podcasts to your marketing is a great idea.
1. It’s a great way to network
While conferences and events are great for networking, they aren’t always practical when you’re running a business. The traveling and days off to attend the conference aren’t always an option. Instead, have a network come to you! You can expand your reach in a powerful and modern way by interviewing personal trainers, industry leaders and even other gym owners. By doing so, your name will suddenly become synonymous with all things fitness. You’ll be known as the authority on the subject and before you know it people will be coming to you to join your gym, be interviewed on your show, or to advertise (a potentially lucrative option).
2. It’s easy!
Production is actually super easy. When you first start, you don’t need anything but your iPhone. Once you decide that podcasting is what you want to do on a regular basis, you can look at real microphones. They run about $70 on Amazon. Podcast hosting is only about $30 a month on Soundcloud, but you could always post it on your gym’s website too for a fraction of the cost.
3. Record on your time
As a business owner, there’s no doubt you are extremely busy. Luckily, podcasting can fit right into your own schedule – you could even do it in your office, or 3am in your living room. The point is, you can record at any time of the day and your listeners will never have to know. When it comes to interviews, you could always record it ahead of time. Many business owners find that they can always find the time in their schedule to record a one hour show with no problems getting guests.
4. Your public speaking skills will improve
Doing a podcast on a regular basis is a great way to improve your public speaking skills – something you need as a business owner. Because you are speaking more and doing more interviews, you’ll get really good at public speaking while improving your ability to think on your toes.
5. Your prospective members are listening
It won’t take long for the word to get out that your podcast is good and worthy of a listen. For that reason, your prospective members will want to come in and be a part of your gym. They will want to put your training tips into action in your gym! Your members will also be listeners and the word-of-mouth alone will help increase memberships.
6. Podcasting can be lucrative
As mentioned, podcasting can be lucrative. Not only will it help to increase memberships at your gym, but as your popularity grows the chances of revenue through sponsorships and advertising will also grow. You will continually attract an audience and advertisers will want to be in front of them. They will pay appropriately in order to be in front of your listeners.
7. You’ll have a good time!
Like so many other podcasters, you will discover how much fun it can be. You’ll love “talking shop” with others in the industry and meeting people you may not have otherwise connected with you. It’s a great way to stay up on trends in the industry and be a part of the big picture.
Podcasting is an exciting way to grow your business and share your knowledge with your members and prospects. Doing a show once a week will help you to become a thought leader in the industry and be seen as an authority. And because it’s so easy and inexpensive to do, you could easily get started today!