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Saying hello to club members is more than just the polite thing to do, it actually makes good business sense. According to research performed by New Global Survey, club members who are never spoken to are 2.8 times more likely to cancel than those who are regularly engaged in some form of conversation with staff […]

As a gym owner, one of your biggest challenges beyond selling memberships, is getting your name out into the community. From day one you’ve probably gotten the word out through marketing strategies such as social media posts, billboard marketing, and other forms of advertising and PR. Once your name becomes well-known it can seem pretty […]

If you’ve ever walked out of a workout feeling great, only to feel muscle pain two to three days later, you’ve experienced DOMS, also known as Delayed Onset Muscle Soreness. Sometimes called “muscle fever,” deep muscle soreness can surge up to 4 days after an unfamiliar intense workout. In continuation of our fitness vocabulary list, […]

Studio owners are forever looking for ways to increase profits without making massive changes in their business strategy. Yet, it’s not always easy with a minimal marketing budget. In fact, studio ownership in general isn’t easy. You may look around and see others who have “made it” while you’re struggling with the stress and headaches […]

With so many different gyms and fitness centers available, there is truly something for everybody. But whether your members pay $10 a month or more of a premium price, one thing is true, the secret to a successful club is rooted in creating a unique experience that values your members’ needs and personal health as […]