Blog

You may have heard people say things such as, “It’s the holidays, nobody is going to the gym!” or “Wait until the new year to ramp up your marketing.” But the truth is, the end of the year is a great time to work on your marketing efforts. There are a lot of amazing marketing […]

One way to increase your presence in the fitness industry as a thought leader is by taking advantage of podcast popularity. Podcasts have made their way into every industry from real estate to retail, fitness to parenting. And as a multitasking society who loves to listen while they commute, work or workout, podcasts are blowing […]

As the holidays near, you may discover that more and more of your members aren’t showing up for their usual workouts. From holiday parties and late night with friends, to travel plan and the stress of the holidays, many people often let their workouts take a back seat during the hustle and bustle of the […]

Businesses in all different industries are discovering the power of social media to get the word out about their brand and increase customers. The right social media platform can actually be the foundation for an incredible marketing campaign, but the trick is knowing which one is right for you. Instagram has become increasingly popular among […]

A great business model combined with a solid understanding of the developments in the fitness industry will ensure that your fitness facility has what it takes to stick around for the long haul. As you design your health club (or redesign), it is important to keep in mind that what works today may not work […]