Mindbody certified business consultant


Marketing Your Fitness Club

Like with any business, marketing is an ongoing process. Simply placing an advertisement periodically in a newspaper or around the area will not do anything for your business, and certainly will not help it to survive. Even when your club is full, you always want to be proactively thinking about your next promotional or marketing idea to keep business booming. The following are a few of the most cost efficient yet effective ways to market your gym and keep people coming in the door.

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Membership Attendance and Retention Strategies

Retention has always been top priority at health clubs. Because of this, studio owners are continually searching for ways to pair better attendance with retention. From maintaining good customer service and better communication with members, to observing behavior patterns and incorporating technology into their workout programs and gym administration, there are many potential ways to keep members coming back to your studio.

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Measurable Goals & Best Practices

As a gym owner you may find that one of your biggest challenges is marketing gym memberships in a way that keeps them affordable and competitive. Yet, this doesn’t have to be the case. In fact, there are numerous cost-effective and straight-forward ways for you to increase and retain membership. The following are some Best Practices and Measure Goals for you to consider as plan your marketing strategies and build your gym memberships.

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5 Ways to Make Your Studio Website Work For You (and Increase Revenue!)

Whether your studio is successful or business has waned, the question you need to regularly ask yourself as a business owner is, “Is my website working?” In many cases, the answer is a resounding “no!” Right off the bat, you need to consider the “59 Second Rule.” According to the Nielsen Norman Group, most users stick around less than 59 seconds if they are not engaged by a studio’s website.

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